PricesData study
UK whisky retailer price-gap league
The same bottle of whisky cost a median 9.6% more at the dearest UK retailer we check than at the lowest-priced on 14 October 2026.
9.6% median extra at the dearest UK retailer we check, on exactly the same bottle, 14 October 2026
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186 bottles were in stock at two or more independent retailers we check. Switch views to see the gap once delivery is added, or how often each shop had the lowest price. The lowest-priced shop for one bottle is often the dearest for the next; check the delivered price too.
- One bottle in ten had a gap of 30.5% or more; only 6 of 186 cost the same everywhere.
- Tyndrum Whisky had the lowest price on 54% of the shared bottles it stocks; Loch Fyne Whiskies and The Whisky Shop (one owner) were dearest on 54% of theirs.
- Loch Fyne Whiskies and The Whisky Shop charged the same price on 142 of the 157 bottles both had in stock.
Source: Uisge Beatha: in-stock shelf and delivered prices at the UK retailers we check, 14 October 2026. Updated 23 October 2026. Free to reuse with a link to this page.
About this data: method, downloads and sources
How we did it
Which bottles. Every confirmed bottle in stock at two or more independent retailers on 14 October 2026: 186 bottles. Only listings confirmed as the same bottle are compared, so a gap is never between two different products. Bottles of any size count, since each comparison is between listings of the same bottle.
One owner, one retailer. Loch Fyne Whiskies and The Whisky Shop have the same owner, so we treat them as one retailer and use the lower of their two prices. The other retailers are DrinkSupermarket.com, Hard To Find Whisky and Tyndrum Whisky: four owners in all.
The gap. For each bottle, the dearest retailer’s shelf price minus the lowest, as a percentage of the lowest. We report the median and the 90th percentile (nearest rank, so each figure is a gap we actually saw). The delivered gap repeats this with the price of one bottle delivered to a UK mainland address by each retailer’s standard service (3 bottles lack a delivered price at one retailer and are left out of that figure).
Lowest and highest. For each retailer, the share of the shared bottles it stocks on which its shelf price was the lowest, and the highest. Ties count for every retailer at the tied price, and a bottle priced the same everywhere counts as neither. A retailer that stocks fewer shared bottles has a smaller base, shown in the table.
Coverage. One collection day, 5 retailers. We do not yet check supermarkets, Master of Malt or The Whisky Exchange, so gaps across the whole UK market may be wider. Prices change daily.
Download the data
Free to reuse with a link to this page.
Sources
- Uisge Beatha: in-stock shelf and delivered prices at the UK retailers we check, 14 October 2026
- Earlier comparison: Better Retailing, Find out how your store compares on the pricing of whisky (convenience-store shelf prices, undated)
Prices are the shelf prices we recorded at UK retailers on the dates shown and change daily. Uisge Beatha compares prices; it does not sell whisky or give investment advice. Please enjoy whisky responsibly: drinkaware.co.uk.