Write for us
How to pitch a guest whisky article to Uisge Beatha: what we publish, what we turn down, how editing and credit work, and how to send samples.
Uisge Beatha is a small site. John Fegan runs it and Tom Gregan writes for it, so we welcome help from people who know whisky and can write about it clearly. This page explains what we are looking for and how to get in touch.
Guest articles
We publish whisky articles that help someone decide what to buy, or understand what they are buying. Good pitches we have in mind:
- How whisky is made. Barley varieties, malting, fermentation, stills, casks and what each changes in the glass.
- Distilleries and regions. History, ownership changes, closed and revived distilleries, and the people behind them.
- Buying and labels. What a label term means in law and what is only marketing, independent bottlers, cask strength, age statements and miniatures.
- Collecting and auctions. Storing open and sealed bottles, buying at auction as a secondary market, spotting fakes and checking a bottle’s history.
- Irish, American and world whisky. We cover all of it, not only Scotch.
What we ask of every article:
- Original and unpublished. Not already on your own site, another site or in print.
- Sourced. Name where your facts come from, so we can check them. Dates, ages, strengths and ownership must be accurate.
- Plain and British. UK spelling, no hype, and “whisky” for Scotch with “whiskey” for Irish and American whiskey.
- No prices or stock claims in the text. Prices change daily; we add live prices from our own data where they help.
We edit everything we publish, for accuracy, length and house style, and we will send you the edited version before it goes live. We may decline an article at any stage.
Credit
Your article carries your name as a byline, and you get a contributor page listing everything you have written for us, with a short biography and a link to your own site or social profile. We do not pay for guest articles.
You keep the copyright in what you write. By sending it to us you agree that we may publish it on Uisge Beatha, edit it and keep it online.
What we turn down
- Link placements and SEO pitches. We do not sell links, add links in exchange for content or publish articles written mainly to carry a link.
- Sponsored posts and press releases. We do not publish paid content, and we rarely use press releases unless they contain news our readers need, such as a distillery opening or closing.
- Investment pitches. We cover auctions as a place to buy and sell bottles, never as an investment. We do not publish cask investment or bottle investment content.
- Off-topic products. Cigars, gadgets, gambling, other spirits sold as whisky alternatives, and anything aimed at people under 18.
Samples and products
If you make or bottle whisky and would like us to taste it, you are welcome to send a sample. We will write about it honestly or not at all, and a sample never changes where a bottle appears in our price comparison, which sorts by the selected shelf or delivered price, with an unknown delivery cost shown as not stated. Ask us for a postal address before sending anything.
Retailers who want their shop included in the price comparison should use the Retailer feed route on the contact page instead. Listing is free and is not linked to writing for us.
Corrections
We check our sources, but mistakes happen. If something on the site is wrong, or credits the wrong person, tell us under the subject line Correction on the contact page and we will fix it.
How to pitch
Email team@uisgebeatha.co.uk with the subject line Write for us. Include:
- a working title and a few sentences on what the article covers;
- why you are the person to write it;
- one or two links to things you have written before, if you have them.
Send a pitch first rather than a finished article. Our privacy notice explains how we handle your email.