PricesInteractive atlas
Whisky flavour map: smoke and cask
A live map of the in-stock whiskies we can place from light to rich and delicate to smoky.
Profiles combine our tags with permitted, aggregated review signals. The horizontal richness score combines dried fruit, sherry and wine, oak, and spice. A position is a profile signal, not an objective tasting measurement.
Each dot is an in-stock whisky and opens its current price comparison. The named points are the bottles with the deepest review evidence in the data, so the map has recognisable anchors before you start exploring.
How to read the map
The map runs on two axes. The horizontal axis runs from light to rich: green fruit, flowers and crisp malt on the left, dried fruit, sherry, oak and spice on the right. The vertical axis runs from delicate to smoky: unpeated malt at the bottom, peat smoke at the top. Between them they make four quadrants: light and delicate, rich and delicate, light and smoky, and rich and smoky.
The two-axis idea comes from the Single Malt Flavour Map that Diageo built with the whisky writer Dave Broom, launched in October 2007 (Morning Advertiser). The positions here are not theirs: every bottle is placed from our own tags, as the method below explains.
How to read the atlas
Move from left to right for a lighter to richer profile, and from bottom to top for more smoke and peat. Start with the overview, then zoom into any area or search for a bottle by name.
About this atlas and its sources
How we did it
Bottles. Every confirmed, in-stock full-size bottle (50cl to 1L) in our current catalogue with a flavour profile. Each dot links to that bottle’s price comparison.
Position. The horizontal richness signal combines dried fruit, sherry and wine, oak and spice. The vertical signal is smoke and peat. We calculate it from our product tags and, where permitted, aggregated review and voting evidence. It is a way to explore the shelf, not an objective tasting verdict.
Labels. Permanent labels pick the most deeply reviewed bottles while keeping names sufficiently separated to remain legible. The remaining points retain their full name on hover and focus.